Thursday, June 9, 2011

LINK UP

The client came to me with very specific needs for this flyer. Since this was gonna be a multicultural event she wanted something that both cultures could identify with. Since phone cards are a big part of the caribbean-american culture, she wanted the flyer to embody that but still have a party feel too it. I think I captured it, and she was happy with the final outcome.
BACKSTORY: The name of the event had to be changed to SUNDANCE. It so happens that the word Linkup is used by a big Jamaican promoter who has beef with other promoters and djs. So because of that, dj's neglected to promote the party "Linkup" because of the name association. As a result the promoters were forced to scrap the name and the flyers printed, and redo a whole new set with the Sundance theme.

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